thu 1/3/2008
WWE® RAW® and mun2 PARTNER TO GIVE ONE LUCKY GIRL THE “ULTIMATE QUINCEAÑERA”
WWE RAW and a Grand Prize Winner Celebrate Their 15th Birthday on mun2 with a Quinceañera Bash
Universal City, December 17, 2007 – To celebrate WWE RAW’s 15th anniversary, mun2 and World Wrestling Entertainment® (WWE) today announced the “Ultimate Quinceañera” Sweepstakes, giving one lucky winner the ultimate WWE RAW themed Quince of her dreams. Kicking off January 1, 2008, mun2 and WWE invite their young female fans between the ages of 15 and 21 who would like to celebrate a quinceañera in 2008 to enter the “Ultimate Quinceañera” Sweepstakes by visiting holamun2.com/raw. Entries must be received between January 1 and January 30, 2008. The Sweepstakes is co-sponsored by WWE and mun2.
mun2 and WWE are revving up to plan an extraordinary Quinceañera to honor the tradition of los quince años. The chosen cumpleañera (birthday girl) will receive an intimate celebration with 50 of her closest friends in the nearest major city to their residence. mun2 and WWE pull out all the stops for this quince celebration, complete with limousine, entertainment, and a special appearance by WWE Superstar Carlito™ and WWE Diva Melina™! mun2 cameras will be on-hand to document the fabulous party – covering everything from the grand entrance to the baile sorpresa – and air the highlights on the mun2 network at a future date.
“WWE RAW has consistently been one of the top rated shows on mun2,” said Lisa Hackett, VP of Marketing for mun2. “Among Latino youth, luchadores and quinceañeras resonate as significant cultural identifiers, so the Sweepstakes offers a fun and unexpected twist to bring them together. Partnering with WWE RAW and throwing a Quinceañera for a lucky winner is an unprecedented way of blending two strong youth entertainment brands.”
Known for theatrical drama, action and athleticism, the pairing of WWE RAW and lucha libre has given this facet of Latino culture a more expansive position in the United States. With heroes like Carlito, Stone Cold Steve Austin, Hulk Hogan and many others, the WWE brand has grown with its audience over the last 15 years. Successfully reaching the Latino youth audience every Wednesday on mun2 as a top rated show, the two popular brands have become essential to Latino youth entertainment.
About mun2:
mun2 is the preeminent voice for Latino youth in America. Launched in 2001, mun2 was the first national cable network to offer bilingual programming for young U.S. Latinos. mun2 is a multiplatform youth entertainment network that offers authentic content that reflects the lifestyle of the fastest-growing segment of the Hispanic population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, satellite and free television. mun2 is distributed to over 17 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Hispanic Household Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
About holamun2.com:
For your daily dos of candy, glitters and freejoles, visit holamun2.com, mun2's fully interactive site featuring all things mun2. A portal for bicultural youth to experience entertainment on their terms, holamun2 features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what's next on mun2. From politics and pop to videos and video games, holamun2.com is the online destination devoted to the lifestyles of Latino youth.
Additional information on World Wrestling Entertainment Inc. (NYSE: WWE), can be found at wwe.com
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Press Contacts:
Tanya Lopez
Director, Corporate Communications mun2
(818) 622-4095
Tanya.Lopez(at)nbcuni.com
Maria Gonima
Communications Specialist, mun2
(818) 622-4112
Maria.Gonima(at)nbcuni.com
George Cabico
WWE Publicity
(203) 359-5177
George.Cabico(at)wwecorp.com
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.
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