Daddy Yankee “El Cartel: The Big Boss”

discorama

mon 6/4/2007

 

Daddy Yankee is back – even if he never really left the scene.

The reggaetón crossover sensation known as El Cangri ("the boss") could be accused of overstating his return in the buildup to the release of El Cartel: The Big Boss given that many of his songs are still blasting on urban Latin radio. But how else could he follow up the trendsetting success of Barrio Fino, the multi-platinum album that introduced the genre to mainstream American audiences if not by going bigger? Much bigger.

On El Cartel: The Big Boss, everything is larger-than-life: from its militaristic concept to its seemingly unending list of collaborators and radio-friendly "singles," this sequel is all about taking it to the next level – over and over again.

It takes bravado to want to be so many things to so many people – and that's a quality Daddy Yankee – aka, Raymond Ayala – does not lack. On this critical second coming, the 30-year-old from Rio Piedras, Puerto Rico, strikes an awesome pose with lyrics steeped in the rhetoric of a dictator. On the squelchy and bombastic Mensaje de Estado (akin to a "state of the union" address), he goads:

El boss no falla
denme batalla ...
Se paraliza el mundo cuando hablo
no le temo a las tropas del diablo.

The boss doesn't fail
bring me to battle...
the world stands still when I speak
I don't fear the devil's army.

On more than a few tracks, Daddy Yankee is fighting a war with anyone who might try to take over his premier status, relying primarily on his rapid-fire flow – which sometimes threatens to go out of control – to fend off any MC's wishing to challenge his rule.

That's not to say El Cartel is a defensive maneuver: no doubt aware of the rumors regarding the death of reggaetón, Daddy Yankee is venturing into new territory – mostly, pop. The salsa of "Ella Me Levanto" is not far from Los Van Van while Todos Quieren a Raymond unashamedly displays a heavy Eminem influence – just as its title coyly hints at El Jefe's imminent arrival as an American pop icon. Covering all his bases, "El Jefe" even makes a curious play for the underground – the dance floor – with the techno freak-fest Who's Your Daddy; a foamy, snare-popping banger ala the latest from DJ Nelson. (Fans of Héctor "El Father"'s ode to modern love "El Teléfono" can rejoice – Daddy Yankee's version is called "El Celular.")

That impulse to please all parties is even more obvious on the slow-rollin' Bring It On, featuring Senegalese R&B revelation Akon and an arrangement which could be this summer's bid for "California Love". There's even more clever pop on Plane to PR which leads with the Black Eyed Peas' will.i.am and proceeds to make a pitch for interracial unity over a bed of balmy synths and pointy beats. On the Mediterranean Papi Lover, the main melody is expertly traced by a finger piano as the breathy Pussycat Doll Nicole Scherzinger takes over.

If you're wondering which of the album's 21 tracks comes closest to the intensity of his break-out hit La Gasolina, you've probably already seen it: Impacto with Fergie and produced by Scott Storch comes roaring out of the gate with a crisp melody, cascading vocoder lines and a steady climbing crescendo that doesn't waste Fergie's signature stylings. (It even manages to salvage the callback "wind it up.")

There's no doubt that this is Yankee's most accomplished effort to date. It may not be the album of the year, but its sheer momentum – and perfect timing – will easily make it the soundtrack of the summer.

 
 
 

what do you think of the record? is Daddy Yankee evolving? which song will be the most popular?

62 responses to “discorama: Daddy Yankee “El Cartel: The Big Boss””

MY FAVORITE SONG IS 'PLANE TO P.R' THAT SONG IS F***ING TIGHT!!!!!!!

Anonymous's picture

StUttErS

(PLAYA LARGA, CALI)

6/6/2007

hey daddy yankee i'm loving your song impacto it awesome!!!!

Anonymous's picture

Chavez

6/10/2007

well, they all about said it.
your album el cartel : the big boss is out of this world and all of the songs are really cool and i think that you worked really hard on this album and i really love it, so keep doing your thing and haterz fall back . i give it an A ++ lol.

Anonymous's picture

babygirl

6/17/2007

this CD is wack.
I give it a C for trying.
The fact is that it only has about 2 or 4 songs out of 21 that are worth listening to.
Thats the music industry, its harder to come up with an album that can surpass the previous one. Barrio Fino continues to be his all time best.

Anonymous's picture

gio

(San Diego 619)

6/6/2007

stef your the big LOSER!!!

Anonymous's picture

Chavez

6/10/2007

Like OMG!!! Hey Daddy Yankee I LOVE UR song Impacto (remix) it's like the best song eva besides Rompe!!! I love that song!!! ANd I LOVE U!! U R Sooooooooo HOttTTttttTT ~N~ Sexy!!!!! I will ALwAyZ listen 2 U and UR SoNgS!!! :)

LOVE ALWAYZ UR #1 GURL!!!
~*Stephanie*~
LOVE YA A WHOLE LOTttTTT!!!! ANd ALWAYZ!! :p

Anonymous's picture

~Stephanie~

(ArKaNsAs)

6/23/2007

oh my gosh ur cd el cartel is so hot i love it i listen to it every day.dont worry your the king of reggeaton and the king of the world.don omar man he sucks its not even worth talking or thinking about him. daddy i love you and always will.no matter wat ill be there for you.cause im you mamy yankee. i love you so much keep up the good work.

Anonymous's picture

mami yankee

6/23/2007

heyif you dont like daddy yankee your dumb.yall are just jelous cause he's da best you know. dont listen 2 the haters daddy there is a lot of people that love you.Right guys?Who loves daddy ? I do.

Anonymous's picture

mami yankee

6/23/2007

love the cd i especially like number 2 EN SUS MARCAS LISTOS!

Anonymous's picture

Mayda

(Yakima Washington)

7/21/2007

Its me again!!!!
I loved it, right after school on the 5th I got home and my parents said that were going to the store I was so happy cuz the day that his album came out I had bought it, and it was the bomb!!!
I love it I listen to it every day!!!!
My favorite one is called "A lo Clasico" It is awsome!!!
LUV YALL!!!

Anonymous's picture

LiLiAnA

(W@$H!NGT0N)

6/13/2007

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