Delux

The Tijuana-based Delux has good reason to emote: in addition to opening for Fall Out Boy in Mexico City, the quartet recently released their major label debut Entre La Guerra Y El Amor on Sony BMG.

Leo (Vocalist and guitarist), Mo (Guitarist), Damian (Drums) and Alex (Bass) struggled for almost seven years as an indie band before stumbling into the limelight with a cover of The Sacados' '90s club-pop classic Más De Lo Que Te Imaginas. The Delux version got plenty of airplay on radio stations throughout México while the accompanying video was on perma-rotation on the music teevee.

But having a successful indie release (20,000 copies in four years) wasn't enough for the band who next set their sights across the border, on the SoCal emo-punk scene. In 2005, los Delux joined the Vans Warped Tour, playing alongside My Chemical Romance and MXPX.

Their hardcore fans in México have already more copies of their new CD in one month than their first release ever sold. With nearly 40,000 friends on MySpace, Delux's latest collection of i-love-you-i-hate-me emo-en-español anthems could reach Platinum status by the end of the year.

See: myspace.com/delux